I-EV Platform Market (iCandelo: iChassis, iBhetri, iSistim yokuNqunyanyiswa, iSistim seNkqubo, iDrivetrain, ukuPhakathi kweZithuthi, kunye nabanye; Uhlobo lweSithuthi soMbane: Isithuthi soMbane seHybrid kunye neBhetri Isithuthi; Isiteshi seNtengiso: i-OEM kunye ne-Aftermarket; Uhlobo lweSithuthi: IHatchback, iSedan, Izithuthi zokuSebenzisa, kunye nezinye; kunye neQonga: P0, P1, P2, P3, kunye ne-P4) -Uhlalutyo lweShishini lweHlabathi, ubungakanani, isabelo, ukukhula, imikhondo kunye noqikelelo, 2020 - 2030
Ukuqiniswa kweMithetho yokusiNgqongileyo kunye neMfuno yokuKhwela kweZithuthi zombane ukukhulisa ukukhula kweNtengiso
Ngenxa yenkqubela phambili kwezobuchwephesha kunye nolawulo lwendawo eguqukayo, icandelo leemoto kwihlabathi liphela libone utshintsho olukhulu kule minyaka ingamashumi idlulileyo. Okwangoku, icandelo lezithuthi ngoku kwihlabathi liphela liya lihambela phambili nakwikamva eliluhlaza, apho ii-OEMs kunye nabanye abathathi-nxaxheba banyanzelekile ukuba batyale imali kubuchwephesha obutsha kunye nezinto ezintsha ezihambelana nommiselo womgaqo oguqukayo. Kule minyaka ilishumi idlulileyo, izithuthi zombane zifumene ukuthandwa okukhulu kwihlabathi liphela. Ngelixa ulwazi malunga nezithuthi zombane luqhubeka nokukhula kwihlabathi liphela, ngayo, ukuthengiswa kwehlabathi kwezithuthi zombane kuyaqhubeka nokuhamba kwindlela ephezulu- into ekulindeleke ukuba inyuse ukukhula kweemarike zeqonga le-EV.
Ibango lezithuthi zombane yinto ekhokelayo ekulindeleke ukuba iqhube kwimarike yeqonga le-EV ngexesha lokuvavanya. Iinkampani ezisebenza kwimarike yangoku yeqonga le-EV ziya zijolisa ekunikezeleni ngeqonga leendleko kunye nokusebenza kwe-EV kubathengi bazo, kunye nokuvala umsantsa wendleko phakathi kweinjini zezithuthi zombane kunye neenjini zangaphakathi zomlilo (ICEs). Abadlali abaninzi abakumgangatho ophezulu kwimarike kulindeleke ukuba basungule amaqonga e-EV kule minyaka ilishumi izayo- into enokuthi ikuncede ekukhuleni kwintengiso yeqonga lehlabathi le-EV ngexesha lesimo sezulu.
Ngasemva kwezi zinto, intengiso yeqonga lehlabathi le-EV kulindeleke ukuba lidlule kwi-US $ 97.3 Bn mark ngasekupheleni kuka-2030.
Abadlali beMarike bagxile ekuValiweni kweNdleko phakathi kwe-ICE neeNjini zoMbane
Nangona imfuno yezithuthi zombane ikubonile ukukhula okungaguqukiyo kule minyaka imbalwa idlulileyo, ii-OEMs ezimbalwa zenza inzuzo enkulu ngokuthengisa izithuthi zombane. Umsantsa omkhulu weendleko phakathi kweinjini zombane kunye nee-ICEs yeyona nto iphambili kulindeleke ukuba iqhube izinto ezintsha kwaye ivule indlela yeendleko zeqonga le-EV elinendleko kungekudala. Ixabiso eliphezulu leebhetri zombane sesinye sezizathu eziphambili zokuba kutheni izithuthi zombane zithengiswa ngaphezulu kunezo ze-hybrid okanye izithuthi ezisebenza kulwakhiwo lwezithuthi ze-ICE. Ngenxa yoko, abadlali abaninzi abasebenza kwindawo yentengiso yeqonga le-EV bafuna iindlela ezintsha zokuhlawula ezi ndleko ngokugxila kuyilo lwe-EV kwiqonga elinobuqili kunye neemodyuli. Ngelixa ii-OEMs ezininzi zanda ngokutyala imali kuphuhliso lwamaqonga e-EV awenzelwe iinjongo zokwenza izithuthi zombane, abanye ikakhulu baxhomekeke kulwakhiwo lwezithuthi ze-ICE kwimveliso yezithuthi zombane. Kwibhaso labo lokwenza imveliso yezithuthi zombane ibe yinzuzo, abadlali beemarike baya ngokuya bejonga iikhonsepthi ezahlukeneyo, kubandakanya neendlela ezilula zokuhlangana.
Abadlali beMakethi bajolise ekumiliseleni amaqonga amatsha e-EV ukuze bafumane uKhuphiswano
Ukufakaza ngemfuno ekhulayo yezithuthi zombane kunye nokulindela ukungena okuphezulu kwezithuthi zombane kwixesha elizayo, iinkampani ezininzi ngoku zithambekele ekumiliseleni amaqonga amatsha e-EV ukufumana ukhuphiswano kumgangatho wentengiso wangoku. Ukongeza, ngelixa iinkampani ezinamanqanaba aphezulu zisanda kutyalomali kwimveliso yamaqonga e-EV, uninzi lweziqalo zingene kwimarike yeqonga le-EV, kwaye benza umanyano lobuchule kunye nabanye abadlali beemarike ukumisela ubukho babo kukhuphiswano olunamandla lwe-EV. Umzekelo, i-REE yezeMoto, ukuqala kuka-Israeli kungene kubambiswano neJapan's KYB Corporation ukumilisela ukunqunyanyiswa komda kumaqonga ezithuthi zombane ezizayo. I-KYB Corporation kulindeleke ukuba inikeze umgca wayo weenkqubo zokumisa ezisebenzayo kunye nokusebenza kweqonga le-EV ye-REE.
Ukongeza, ii-OEMs ezininzi eziphambili zikhokelela ngakumbi ekwakheni amaqonga e-EV anikezelweyo ukuseka ubukho obuqinisekileyo kwintengiso. Umzekelo, ngoFebruwari 2019, kwaHyundai babhengeza ukuba inkampani inakho ukwenza iqonga lezithuthi zombane elizinikeleyo ikakhulu eliza kusetyenziswa ziimoto ezintsha zombane eziveliswa yinkampani.
Ibango lamaQonga e-EV liyehla kwi-2020 phakathi kwe-COVID-19 Ubhubhane
Icandelo leemoto kwihlabathi liphela liye labona ukubuyela umva okukhulu kwi-2020 ngenxa yokuqhambuka kwenoveli ye-COVID-19. Ukuqala kobhubhane we-COVID-19 kushukumise ukukhula kweemarike zeqonga le-EV kwindlela ehamba kancinci ngo-2020, njengoko icandelo lezithuthi e-China lalitshixiwe ikakhulu kwikota yokuqala ye-2020. Ngenxa yoku, ukuhanjiswa kwezinto ezingafunekiyo kunye nezinto zeemoto zithathe indawo enkulu kwihlabathi liphela. Nangona kunjalo, njengoko i-China yayihamba ivula amashishini ayo, ezinye iindawo eziphambili zeemoto zazithintela urhwebo olunqamleze umda kunye nokuhamba njengenyathelo lokuphelisa ukusasazeka kwintsholongwane.
Imakethi yeqonga le-EV kulindeleke ukuba ngokuthe ngcembe ifumane amandla ukuya kwikota yokugqibela ye-2020, njengoko ibango lehlabathi le-EVs lingqina ukukhula okuzinzileyo emva kokuphumla kwezithintelo zokutshixa kunye norhwebo.
Uluvo lwabahlalutyi
Imarike yeqonga le-EV kulindeleke ukuba yande kwi-CAGR ephakathi ye- ~ 3.5% ngexesha lokuqikelela. Ukukhula kweemarike kuqhutywa ikakhulu yimfuno ekhulayo yezithuthi zombane, ukwanda kwenkxaso kurhulumente kwizithuthi zombane, uphuhliso lobuchwephesha kwezobuchwephesha bezithuthi zombane, kunye nokuqinisa imithetho nemigaqo yokukhuselwa kwendalo. Abadlali beMarike kufuneka bagxile ekumiseleni amaqonga ezithuthi ezisebenza ngombane nezixabisa imali ukuze bafumane ukhuphiswano kunye nokuseka indawo yentengiso.
Ivenkile yeVenkile yeQonga: Ubume
Intengiso yeqonga lehlabathi le-EV kulindeleke ukuba landise kwi-CAGR ye-3.5% ngexesha lokuqikelela. Oku ikakhulu kubangelwe yimilinganiselo engqongqo yokukhutshwa kweemoto ezihamba kunye nokukhuthazwa kokuxutywa kunye nokufakelwa kwezithuthi ukwenzela ukunciphisa ifuthe legesi yokukhupha ingozi kummandla. Imigaqo kaRhulumente ngokuchasene nedizili nezithuthi zepetroli sesona sizathu siphambili sokutshintsha kokukhethwa kwabathengi kwiimoto zombane kunye nokunyusa imfuno yeqonga le-EV ngexesha lokuqikelela.
Imakethi ye-EVs iyanda ngesantya esiphezulu kwaye notyalo mali kwinqanaba lokuqala liphezulu kakhulu kwiibhasi, njengoko oorhulumente kwimimandla emininzi betyala imali kakhulu kwizixeko ezikhulu ukuze kulungiswe ukukhutshwa kwekhabhoni okunokuthi kukonyuse intengiso yeqonga le-EV. Iqonga le-EV leebhasi zombane lingqina kwimfuno ephezulu kuqoqosho oluninzi, njengoko ukufakelwa umbane kweqonga loluntu kunokuba nefuthe elisebenzayo ngakumbi ekuphuculeni umgangatho womoya.
Abaqhubi beMarike yeQonga le-EV
Ngaphambili, iimveliso eziphambili bezikhetha ukuphuhlisa iqonga elinye kwiimodeli ezine ezintlanu zokuthintela utyalomali lwenkunzi. Nangona kunjalo, imfuno engakumbi evela kubathengi bemoto yeempawu ezithile zommandla, isitayile, kunye nokusebenza, kubandakanya into eyahlukileyo kwimoto eyenze ii-OEMs ukuba zivelise iqonga leemodeli ezahlukeneyo, ezinokuthi zikonyuse intengiso yeqonga le-EV ngexesha lokuxelwa kwangaphambili.
Amafutha asefossil aphelile kwaye kungekudala, oovimba bamafutha bayakwazi ukupheliswa. Ngokwenqanaba langoku lokusetyenziswa, kuqikelelwa ukuba yiminyaka engama-46.7 yemithombo yamafutha ihleli kwihlabathi lonke, kwaye iminyaka engama-49.6 yobutyebi begesi yendalo ihleli kwihlabathi liphela. Ezinye iindlela zokubasa i-fuels ziyafumaneka kwintengiso, kubandakanya imoto yombane, i-CNG, i-LPG, isithuthi esisebenza ngomoya kunye ne-LNG. Nangona kunjalo, izithuthi zombane ziya zisamkelwa ngokufuthi, ezisetyenziselwa ukuthutha ezidolophini nakwiidolophu ezinkulu kunye needolophu. Oku, okunokwenzeka, kuya kusebenza njengesisombululo ekufumanekeni ngokugqibeleleyo kwemithombo yendalo. Oku kuqikelelwa ukukhulisa intengiso yeqonga le-EV.
Abavelisi abaliqela, abanjengoTesla Inc. kunye noNissan, bazise ukusebenza kwee-EVs ezisebenza kwiqonga elitsha le-EV elizolileyo ezindleleni kwaye zibonelela ngokuhamba ngokugudileyo nangaphandle kobunzima. Iindleko zokugcina eziphantsi kwee-EVs, ngenxa yoyilo olutsha kwiqonga le-EV ibe yinzuzo eyongeziweyo, enokubanceda abathengi kwixesha elide. Oku, ngokuqinisekileyo, kuya kuqhubela phambili intengiso yeqonga le-EV.
Imiceli mngeni kwiNtengiso yeQonga le-EV
Iindleko zezithuthi zombane xa kuthelekiswa naleyo ye-ICE yesiqhelo (injini yomlilo yangaphakathi) izithuthi ziphezulu kakhulu kwaye zithathwa njengeyona nto iphambili kuthintelo lwesithuthi sombane kunye nentengiso yeqonga le-EV
Izithuthi ezihamba ngombane zifuna ukutshaja, kwaye uthungelwano lwezitishi ezibekwe ngobuchule luyafuneka ukuze abantu bahambe imigama emide. Ngapha koko, ukuphinda ugcwalise iibhetri rhoqo kuthatha malunga neyure e-1, ekungekho ndawo ehambelana nokusebenza kwe-refuel yegesi, ethintela ngakumbi intengiso yeqonga le-EV.
Ulwahlulo lweMarike yeQonga le-EV
Ngokusekwe kwicandelo, icandelo lebhetri liqikelelwa ukuba liphendula ngesabelo esikhulu kwimarike yeqonga le-EV ngeli xesha lokuqikelela. Ii-OEM zigxile kwimveliso yebhetri ye-EV ephambili ekulindeleke ukuba ibe nokukhupha okuphantsi ngexabiso eliphantsi, okukhokelela kutyalo-mali ngakumbi kwi-R & D kwicandelo lebhetri kwaye ekugqibeleni iqonga le-EV.
Ngokusekwe kuhlobo lwesithuthi sombane, icandelo lezithuthi zombane liyanda ngesantya esikhawulezayo kwimarike yeqonga le-EV. Uninzi lwee-OEMs lujolise kuphuhliso lwezithuthi zombane kwiiplatifti ezisandula ukuphuhliswa kuneemoto zombane ezihlanganisiweyo, njengoko imfuno yee-BEV ingaphezulu kwezo ze-HEVs. Ngapha koko, utyalo-mali oluphezulu kakhulu kunye nobungcali buyafuneka ekuphuhliseni i-HEV xa kuthelekiswa naleyo ye-BEV, njengoko i-BEV ingabandakanyi i-ICE kwiqonga le-EV kwaye ke, kulula ukuyakha.
Ngokusekwe kudidi lwezithuthi, icandelo lezithuthi eluncedo labalwa ngesabelo esikhulu kwimarike yeqonga le-EV. Abathengi base China bathanda iicompact sedans; Nangona kunjalo, ukufika kweeSUV ezintsha nezinomtsalane kutshintshile ibango kwizithuthi zoncedo. Kukho ukuhla kwintengiso yeedans. Aziloncedo njengokubuyela umva okanye ukubanzi ngakumbi njengeeSUV kunye nabathengi eAsia naseMelika bakhetha zombini izithuthi eziphangaleleyo neziluncedo. Ukuncitshiswa kwemfuno yokuchaphazeleka kwiYurophu iphela naseLatin America kungenxa yokonyuka kobungakanani bezithuthi ezincinci. Ukuba inkulu i-hatchback, kokukhona ayisebenzi kangako kwaye ayinakushukunyiswa.
Intengiso yeQonga le-EV: Uhlalutyo loMmandla
Ngokusekwe kwingingqi, intengiso yeqonga lehlabathi le-EV lahlulwe laya eMntla Melika, eYurophu, eMpuma Asia, eMzantsi APAC, eLatin America, nakuMbindi Mpuma naseAfrika.
Ukunyuka okungaguqukiyo kokungena kwe-EVs ngesantya esibonakalayo kumazwe aliqela eMpuma Asia naseYurophu yinto ephambili eqhuba kwimarike yeqonga le-EV, njengoko utyalomali kwiR & D kula mazwe lusanda. IYurophu ibona ukonyuka okunamandla kokungena kwe-EVs. Emva koko, imfuno ye-EVs kulindeleke ukuba inyuke ngexesha lokuqikelela, elinokuthi likonyuse intengiso yeqonga le-EV.
Imarike yeqonga laseMpuma Asia ye-EV kulindeleke ukuba yande kakhulu, ilandelwe yiYurophu kunye noMntla Melika. Umzi mveliso weemoto kumazwe, kubandakanya i-China, i-Japan kunye ne-South Korea zithambekele kwitekhnoloji, ukuvelisa izinto ezintsha, kunye nophuhliso lwee-EVs eziphambili. Ukuphuhliswa kwezikhululo zokutshaja eziphambili kwaye zikhawuleza kuqikelelwa ukuqhubela phambili intengiso yeqonga le-EV kunye ne-EV. I-BYD, i-BAIC, iChery, kunye ne-SAIC ngabadlali abaphambili abasebenza kwimakethi ye-East Asia EV, iiakhawunti zesona sabelo siphezulu kwimarike yeqonga le-EV.
I-EV Platform Market: Ukhuphiswano lokuma komhlaba
Abadlali abaphambili abasebenza kwimarike yeqonga le-EV kubandakanya
Inkampani yeAlcraft yeeMoto
Imoto yeBaic
i-BMW
I-BYD
Byton
Canoo
I-Chery
UDaimler
Ikamva leFaraday
IFisker
Ford
Ngeli xesha
IiGeneral Motors
Honda
Itraki
JAC
IiKia Motors
Imoto yeNissan
Vula iiMoto
REE Ngokuzenzekelayo
Rivian
Imoto yeSaic
Itoyota
IVolkswagen
IVolvo
Iimoto zeXAOS
UZotye
Ezinye ii-OEM zikhetha ukuvelisa i-BEV okanye i-PHEV kwiqonga le-ICE elilungisiweyo lokuthintela utyalomali lwenkunzi kwaye linoxanduva lokuvelisa ngokuguqukayo. Uyilo olungaphaya kwezithuthi ze-ICE zijongene nemiceli mngeni kupakisho lwebhetri. Umzekelo, iQela le-VW lizimisele ukwakha ii-EV zazo zonke iisayizi zisebenzisa uninzi lwamalungu afanayo ukuze lenze inzuzo kwiimodeli zalo. Inkampani iceba ukwakha iimoto ze-MEB kwiindawo ezisibhozo, kwihlabathi liphela, ngowama-2022.
I-E-Rickshaw sisixhobo esisebenza ngombane, isithuthi esinamavili amathathu ikakhulu esisetyenziselwa iinjongo zorhwebo ukuhambisa abakhweli kunye neempahla. I-E-rickshaw ikwabizwa ngokuba yi-tuk-tuk yombane kunye netoto. Isebenzisa ibhetri, imoto yokutsala kunye namandla ombane ukulungiselela ukuqhuba isithuthi.
Ooritsho ziindlela eziphambili zothutho lwabakhweli, ngakumbi eIndiya, China, ASEAN, nakwamanye amazwe aseAfrika. Ixabiso eliphantsi lezothutho, ixabiso eliphantsi looritsho, kunye nokuhamba kwazo kwiindlela ezixineneyo zasedolophini zezinye zeerickshaw, eziqhuba ibango labo kwihlabathi liphela. Ngapha koko, imigaqo engqingqwa yokuphuma, ukunyuka kwamaxabiso epetroli, ukukhuthaza ngaphezulu kwe-e-rickshaws, kunye nokwanda koluhlu lwee-rickshaws kushenxisa ukhetho lwabathengi kwi-e-rickshaws. Ngaphaya koko, ukuvinjelwa okulindelweyo kwizithuthi ezisebenzisa amandla ombane kunokwenzeka ukuqhubela phambili ibango le-e-rickshaws.
Imakethi ye-e-rickshaw yehlabathi jikelele ikakhulu ithintelwe sisiseko sokutshaja esingaphuhliswanga kumazwe aliqela. Ngapha koko, ukunqongophala kwemigaqo kuthintela nentengiso ye-e-rickshaw.
Imakethi ye-e-rickshaw yehlabathi inokwahlulwa ngokusekwe kuhlobo lweerickshaw, ubungakanani bebhetri, ukulinganiswa kwamandla, izixhobo, ukusetyenziswa kunye nommandla. Ngohlobo looritsho, intengiso ye-e-rickshaw yehlabathi inokwahlulwahlulwahlulwahlulwahlulwe ngokwamacandelo amabini. Ukujonga ubunzima obufunekayo bokusebenza ngokukuko, inqanaba lokwamkelwa kohlobo oluvulekileyo lwee-rickshaws luyenyuka phakathi kwabathengi.
Ngokusekwe kumthamo webhetri, imakethi ye-e-rickshaw yehlabathi inokubethelwa kabini. Ukuphakama komthamo webhetri, kukude kuluhlu lwe-e-rickshaw; kungoko, abanini bekhetha amandla aphezulu e-rickshaws. Nangona kunjalo, kwiibhetri zamandla aphezulu, ubunzima bonyuka ngokomlinganiso. Ngokomgangatho wamandla, intengiso ye-e-rickshaw yehlabathi inokwahlulwahlulwa ibe ngamacandelo amathathu. Ibango le-e-rickshaws elinamandla emoto phakathi kwe-1000 kunye ne-1500 Watt iyenyuka, eyona nto ibangelwa kukusebenza kweendleko zabo kunye nokuhanjiswa kwetorque.
Ngokwamacandelo, imarike ye-e-rickshaw yehlabathi inokwahlulwahlulwahlulwahlulwahlulwahlulwahlulwe yangamacandelo amahlanu. Ibhetri yinto ebalulekileyo kwaye ibiza kakhulu kwi-e-rickshaw. Iibhetri zifuna ukulungiswa rhoqo kwaye zifuna ukutshintshwa emva kwexesha elithile, ukwenzela ukuqinisekisa ukusebenza kakuhle kwesithuthi. IChassis lelinye icandelo elibalulekileyo le-e-rickshaw kwaye ke, iiakhawunti zesabelo esikhulu sentengiso, ngokwengeniso. Ngokusekwe kwisicelo, imarike ye-e-rickshaw yehlabathi inokubuyiselwa ekuthuthweni kwabahambi kunye nokuthuthwa kwempahla. Icandelo lezothutho lwabakhweli lalibambe isabelo esibonakalayo kwimarike, ngokwemali engenayo, kwi2020, ethe yabangelwa kukwanda kokusetyenziswa kooritsho kuhambo lwabakhweli. Ngapha koko, ukudityaniswa kwe-e-rickshaws ziinkampani zothutho ezifunwayo kunokwenzeka ukuba kuxhase icandelo lezothutho lwabakhweli kwimarike.
Ngokwengingqi, intengiso ye-e-rickshaw yehlabathi inokwahlulwahlulwahlulwahlulwa kube yimimandla emihlanu eveleleyo. I-Asia Pacific yaba nesabelo esikhulu kwimarike, ngokwemali engenayo, ngo-2020, eyona nto ibangelwa yimfuno ekhulayo evela kubathengi, izikhuthazo zikarhulumente kunye nemigaqo-nkqubo yokuxhasa, ukuvinjelwa kooritsho abasebenza ngamandla, kunye nokunyuka kwamaxabiso epetroli. Ngaphaya koko, ooritsho ziindlela eziphambili zokuhamba kwiindawo ezisezidolophini kumazwe aliqela eAsia, njenge China ne India. Ngapha koko, ubukho babenzi be-e-rickshaw abakhokelayo kwihlabathi liphela ngomnye umqhubi ophambili wentengiso ye-e-rickshaw eAsia Pacific.
Abadlali abaphambili abasebenza kwimarike ye-e-rickshaw yehlabathi yiMahindra Electric Mobility Limited, MICROTEK, Nezonegroup, Arna Electric Auto Private Limited, GREEN VALLEY MOTORS, GEM E Rickshaw, SuperEco, Bajaj Auto Limited, Xianghe Qiangsheng Electric Tricycle Factory, Hitek Electric Auto Co ., YUVA E RICKSHAW, JS AUTO (P) LTD, kunye nePace Agro Pvt. Ltd.
Ingxelo ibonelela ngovavanyo olubanzi lweemarike. Ikwenza oko ngokuqonda okunzulu komgangatho, idatha yezembali, kunye noqikelelo oluqinisekileyo malunga nobungakanani bemakethi. Uqikelelo olubonakaliswe kwingxelo luye lwenziwa kusetyenziswa iindlela zophando eziqinisekisiweyo kunye noqikelelo. Ngokwenza njalo, ingxelo yophando isebenza njengendawo yokugcina uhlalutyo kunye nolwazi kuzo zonke iinkalo zentengiso, kubandakanya kodwa kungaphelelanga: kwiimarike zengingqi, itekhnoloji, iintlobo, kunye nokusetyenziswa.
Uphononongo ngumthombo wedatha ethembekileyo kwi:
Amacandelo emarike namacandelwana
Iindlela zentengiso kunye namandla
Ukuxhasa kunye nemfuno
Ubungakanani bemakethi
Imikhwa / amathuba / imingeni yangoku
Ukhuphiswano lomhlaba
Ukuqhambuka kwetekhnoloji
Ukuxabisa ikhonkco kunye nohlalutyo lwabachaphazelekayo
Uhlalutyo lommandla lubandakanya:
Intshona Melika (US nase Canada)
I-Latin America (Mexico, Brazil, Peru, Chile, nabanye)
I-Mpuma Yurophu (iJamani, i-UK, i-France, i-Spain, i-Itali, i-Nordic amazwe, i-Belgium, i-Netherlands ne-Luxembourg)
EMpuma Yurophu (ePoland naseRussia)
IAsia Pacific (China, India, Japan, ASEAN, Australia, ne-New Zealand)
Phakathi kweMpuma neAfrika (GCC, uMazantsi eAfrika, kunye noMntla Afrika)
Ingxelo ihlanganiswe ngophando oluphambili oluphambili (ngodliwanondlebe, uphando, kunye nokuqwalaselwa kwabahlalutyi abanamava) kunye nophando lwesibini (olubandakanya imithombo ehlawulelweyo ehlawulelwayo, iijenali zorhwebo, kunye neenkcukacha zomzi mveliso). Ingxelo ikwabonisa uvavanyo olupheleleyo lomgangatho kunye nobungakanani ngokuhlalutya idatha eqokelelwe kubahlalutyi beshishini kunye nabathathi-nxaxheba kwintengiso kumanqaku aphambili kwikhonkco lexabiso lomzi mveliso.
Uhlalutyo olwahlukileyo lweendlela ezixhaphakileyo kwimakethi yabazali, izikhombisi zoqoqosho olukhulu kunye noluncinci, kunye nemigaqo kunye nezigunyaziso zibandakanyiwe phantsi kophononongo. Ngokwenza njalo, ingxelo yeeprojekthi enomtsalane kwicandelo ngalinye eliphambili kwixesha eliqikelelweyo.
Amagqabantshintshi engxelo:
Uhlalutyo olupheleleyo lwangemva, olubandakanya uvavanyo lweemarike zabazali
Utshintsho olubalulekileyo kwiinguqulelo zentengiso
Isahlulo semarike ukuya kwinqanaba lesibini okanye lesithathu
Imbali, ngoku, kunye nobungakanani obuqikelelweyo bemakethi ngokwembono yexabiso kunye nomthamo
Ukunika ingxelo kunye nokuvavanya uphuhliso lwamva nje loshishino
Izabelo zeMarket nezicwangciso zabadlali abaphambili
Ukwakha amaqhezu eniche kunye neemarike zommandla
Uvavanyo lokujonga umkhondo wentengiso
Iingcebiso kwiinkampani zokomeleza indawo yazo kwintengiso
Qaphela: Nangona ukhathalelo luye lwathathwa ukuze kugcinwe amanqanaba aphezulu okuchaneka kwiingxelo ze-TMR, ukutshintsha kwemarike / utshintsho oluthe ngqo kumthengisi kungathatha ixesha ukubonisa kuhlalutyo.
Olu phononongo lwenziwe yi-TMR sisikhokelo esibandakanya konke okukhoyo kwimarike. Ngokukodwa kubandakanya ukuvavanya okubalulekileyo kohambo lwabathengi okanye lwabathengi, iindlela ezikhoyo nezikhulayo, kunye nesakhelo sobuchule sokwenza ukuba ii-CXO zithathe izigqibo ezifanelekileyo.
Isiseko sethu esisisiseko yi-4-Quadrant Framework EIRS enikezela ukubonwa ngokucacileyo kwezinto ezine:
IiMephu zamava abaThengi
Ulwazi kunye nezixhobo ezisekwe kuphando oluqhutywa yidatha
Iziphumo ezisebenzayo zokuhlangabezana nazo zonke izinto eziphambili ngokubaluleka kwishishini
Izicwangciso-nkqubo zeQhinga lokukhulisa uhambo lokukhula
Uphononongo luzama ukuvavanya amathemba okukhula okwangoku kunye nekamva, iindlela ezingafakwanga, izinto ezibumba amandla abo kwingeniso, kunye neemfuno kunye neepatheni zokusetyenziswa kwimarike yehlabathi ngokukuqhekeza kuvavanyo lobulumko bommandla.
La macandelo alandelayo emimandla agutyungelwe ngokubanzi:
Intshona Melika
IAsia Pacific
EYurophu
ILatin America
UMbindi Mpuma kunye neAfrika
Isakhelo se-EIRS quadrant kwingxelo sishwankathela uluhlu lwethu lophando oluqhutywa yidatha kunye neengcebiso zee-CXOs ukubanceda benze izigqibo ezingcono kumashishini abo kwaye bahlale njengeenkokheli.
Apha ngezantsi kukho umfanekiso okhawulezileyo wezi quadrants.
1. Imephu yamava abaThengi
Uphononongo lubonelela ngovavanyo olunzulu lweehambo zabathengi ezahlukeneyo ezichaphazela imakethi kunye namacandelo ayo. Inikezela ngeendlela ezahlukeneyo zabathengi malunga neemveliso kunye nokusetyenziswa kwenkonzo. Uhlalutyo luthathela ingqalelo amanqaku abo entlungu kunye noloyiko kwiindawo ezahlukeneyo zabathengi. Ukubonisana kunye nezisombululo zobukrelekrele kwezamashishini ziya kunceda abanomdla, kubandakanya ii-CXOs, ukuchaza amava eemephu zabathengi ezilungiselelwe iimfuno zabo. Oku kuyabanceda ukuba bajolise ekomelezeni ukuzibandakanya kwabathengi kunye neempawu zabo.
2.Ukuqonda kunye nezixhobo
Ukuqonda okuhlukeneyo kuphononongo kusekwe kwimijikelo ecacisiweyo yophando lokuqala kunye nolwesibini abahlalutyi ababandakanyeka ngalo ngexesha lophando. Abahlalutyi kunye nabacebisi abaziingcali kwi-TMR bamkela ishishini ngokubanzi, izixhobo zokuqonda abathengi kunye neendlela zokuqikelela kwintengiso ukufikelela kwiziphumo, ezibenza bathembeke. Isifundo asiboneleli nje ngoqikelelo kunye noqikelelo, kodwa kuvavanyo olungacwangciswanga lwala manani kwimarike yokutshintsha. Olu lwazi ludibanisa isikhokelo sophando oluqhutywa yidatha kunye nothethwano olusemgangathweni kubanini bamashishini, ii-CXOs, abenzi bomgaqo-nkqubo, kunye nabatyali mali. Ukuqonda kuya kunceda abathengi babo boyise uloyiko lwabo.
3. Iziphumo ezenzekayo
Iziphumo eziboniswe kolu phando yi-TMR sisikhokelo esibalulekileyo sokuhlangabezana nazo zonke izinto eziphambili zeshishini, kubandakanya nezo zibaluleke kakhulu kwimishini. Iziphumo xa ziphunyeziwe zibonise izibonelelo ezibonakalayo kubachaphazelekayo beshishini nakwimibutho yoshishino ukukhulisa ukusebenza kwabo. Iziphumo zilungiselelwe ukuhambelana nesakhelo seqhinga lokusebenza. Olu phononongo lukwabonisa olunye lwezifundo zamva nje ekusombululeni iingxaki ezahlukeneyo ziinkampani abajongane nazo kuhambo lwabo lokudityaniswa.
4. IZakhelo zoBuchule
Olu phononongo luxhobisa amashishini kunye nabani na onomdla kwintengiso ukuba abeke isakhelo sobuchule esibanzi. Oku kubaluleke ngakumbi kunanini na ngaphambili, ngenxa yokungaqiniseki okwangoku ngenxa ye-COVID-19. Isifundo sixoxa ngothethathethwano ukoyisa ukuphazamiseka okunje ngokudlulileyo kwaye sijonge izinto ezintsha ukukhulisa ukulungela. Inkqubo-sikhokelo inceda amashishini acwangcise ulungelelwaniso lobuchule ukuze bachache kwezi meko ziphazamisayo. Ukongeza, abahlalutyi kwi-TMR bakunceda ukuba udilize imeko enzima kwaye uzise ukomelela ngamaxesha angaqinisekanga.
Ingxelo isinika ukukhanya kwimimandla eyahlukeneyo kunye neempendulo zemibuzo efanelekileyo kwimarike. Ezinye zezinto ezibalulekileyo zezi:
1. Luluphi olona khetho lulungileyo lokutyala imali ukuya kwimveliso entsha nakwimigca yeenkonzo?
2. Zeziphi izindululo zexabiso amashishini ajolise kuzo ngelixa esenza uphando olutsha kunye nenkxaso mali?
3. Yeyiphi imimiselo eya kuba luncedo kakhulu kwabachaphazelekayo ukukhulisa uthungelwano lwekhonkco lonikezelo?
4. Yeyiphi imimandla enokubona ukukhula kwemfuno kumacandelo athile kungekudala?
5. Zeziphi ezona ndlela zisemgangathweni zokuphucula iindleko kunye nabathengisi abanye abadlali abazinzileyo abaye baphumelela ngazo?
6. Zeziphi iimbono eziphambili ezenziwa yi-C-suite ukuhambisa amashishini kwindlela entsha yokukhula?
7. Yeyiphi imigaqo karhulumente enokuthi icele umngeni kubume beemarike zengingqi eziphambili?
8. Ingaba imeko yezopolitiko nezoqoqosho iya kuwachaphazela njani amathuba kwiindawo eziphambili zokukhula?
9. Ngawaphi amanye amathuba okubamba ixabiso kumacandelo ngamacandelo?
10. Uyakuba yintoni umqobo ekungeneni kwabadlali abatsha kwimarike?
Ngamava awomeleleyo ekudaleni iingxelo zemarike ezingaqhelekanga, uPhando loThengiso lweNtengiso olubonakalayo luye lwavela njengenye yeenkampani zophando zentengiso phakathi kwenani elikhulu labachaphazelekayo kunye nee-CXOs. Ingxelo nganye kuPhando loThengiso lweNtengiso olungagqibelelanga iqhubeka nomsebenzi wophando olungqongqo kwimiba yonke. Abaphandi kwi-TMR bahlala bejonge kufutshane kwintengiso kwaye bakhupha amanqaku okulungiselela ukukhula. La manqaku anceda abathathi-nxaxheba ukuba bacwangcise izicwangciso zabo zeshishini ngokufanelekileyo.
Abaphandi be-TMR baqhuba ngokugqibeleleyo kunye nophando oluninzi. Olu phando lubandakanya ukuthatha igalelo kwiingcali kwimarike, kugxilwe ekuqwalaseleni uphuhliso lwamva nje, kunye nabanye. Le ndlela yophando yenza ukuba i-TMR ivelele kwezinye iifemu zophando zentengiso.
Nantsi indlela uPhando loThengiso lweNtengiso olubanceda ngayo abachaphazelekayo kunye nee-CXOs kwiingxelo:
Ukunyanzeliswa kunye nokuVavanywa kokuSebenza ngobuChule: Abaphandi be-TMR bahlalutya imisebenzi yeqhinga elisandula ukwenziwa njengokudityaniswa, ukufunyanwa kwezinto, ubuhlakani, ukusebenzisana kunye namashishini adibeneyo. Lonke ulwazi luhlanganisiwe kwaye lufakiwe kwingxelo.
Uqikelelo lobungakanani beMarike eFezekileyo: Ingxelo ihlalutya inani labantu, ukukhula okunokubakho, kunye namandla emarike ngexesha lokuqikelela. Le nto ikhokelela kuqikelelo lobungakanani bemakethi kwaye ikwabonelela ngesishwankathelo malunga nokuba intengiso iya kulubuyisa njani ukukhula ngexesha lovavanyo.
Uphando loTyalo-mali: Ingxelo igxile kumathuba otyalo-mali aqhubekayo kunye azayo kwimarike ethile. Olu phuhliso lwenza abachaphazelekayo babenolwazi ngemeko yotyalomali ekhoyo kwimarike yonke.
Qaphela: Nangona ukhathalelo luye lwathathwa ukuze kugcinwe amanqanaba aphezulu okuchaneka kwiingxelo ze-TMR, ukutshintsha kwemarike / utshintsho oluthe ngqo kumthengisi kungathatha ixesha ukubonisa kuhlalutyo.
Ixesha lokuposa: Mar-12-2021